After an upbringing devoted to fine arts— from childhood oil paintings to university studies leading to her degree in Interior Architecture— Alicia began her career as a contract designer and founded a boutique marketing agency. She then moved to Venice to break into the film business, working in Art Department as assistant art director on TV commercials and films. Drawing from this cinematic experience, she learned to infuse a story and sense of depth into everything she designs.
Returning to the Bay Area, Alicia embraced her love of interiors at Boyd Lighting, a luxury brand where she served as the company’s Art Director. McGuire Furniture then brought her on as their interior designer. She led the art direction for the company’s catalog shoots, the interior design of all showrooms and markets, spearheaded McGuire’s artist collaborations while also making her own art for installations.
With a belief that there’s always something new to say, Alicia is a space shaper, a visual storyteller— dedicated to making spaces that spark inspiration and feed the soul.